You’re on the right track and in the right place. Visualizing a brand or other ideas through color is the most powerful way to stick in people’s minds.
Here’s a thought experiment: what comes to mind when people think of machinery manufacturer John Deere? Nine out of ten times it’s going to be the tractors or other equipment that sport the iconic green and yellow.
Color association is powerful and valuable. John Deere parent company, Deere & Co., knows this well. The company is willing to throw down in court to protect its colors — and win.
Savvy strategists will think, “what can new tactic can I learn from this?”
What follows will dive deeper on the colors that will maximize business cards.
Blue Means Safe
In several reviews and studies of color theory, blue invokes low-intensity emotions.
Lighter and brighter hues have powerful associations with peace, stability, consistency and safety. In short, blue feels like home, where people want to be. Another way to describe its essence is the word trustworthiness.
This idea of security is one of many reasons that nearly all the social media giants brand with blue. Think Facebook, Twitter and LinkedIn.
It is a color favored by men, possibly the result of cultural gender programming, i.e blue is for boys and pink is for girls.
A word of caution — deeper and darker blues evoke melancholy and depressed feelings. Not a good look for a business or profession.
Red: The Power Play
This is a business truth from time immemorial. The red tie is the power tie.
Red and its darker-hued cousin scarlet are colors of vitality and liveliness; or intensity and passion.
Red is the color of blood — the substance of life. It evokes impressions of action, aggression, superiority and even cunning.
Another lesson from the most successful websites, specifically Google properties. The sites use red on virtual buttons that do some action.
Red is also a sensual color. It’s a symbol of sexual power and is often with women.
U.S. currency has made use of green and has cemented the color’s association with money, wealth and freedom. The first green legal tender hit U.S. markets in 1836, during the Civil War.
For those in the financial services, banking or investing, giving green a prominent place on the card is powerful. Expensive treatments such as embossing or metallic colors multiply this effect. It’s best to have a quality business card designer to take on the more exceptional treatments.
But making a card all green or the majority of the space leans more into a more natural evocation. Cards decked out in green will bring grass, trees and nature to the mind.
That’s why environmentalists and outdoors groups have doused their brands in the color.
Best Colors for Business Cards in Reality
People tend to hold onto things that they perceive as high value or expensive. This is a truth that’s born out with both business cards, promotional items and corporate gifts.
The best colors for business cards help give the impression that the card itself is valuable. It also helps show people that their person dispensing the card also has an eye for quality.